Fall 2007- Kieffer’s Appliances partnered with NBC10 and Welcome Home Builders of Malvern, PA to supply the kitchen appliances for the NBC10 Concept home in Berwyn, PA. The 9,800 sq. ft. home featured cutting edge technologies and products in every room and was promoted heavily on television and the internet. The home was open to the public for three weeks of tours; 100% of the proceeds from the tours benefited the Philadelphia Ronald McDonald House. The kitchen appliances consisted of SubZero & Wolf products, from the dual 700 Series refrigerator and freezer to the 48” Wolf Dual Fuel Range. Kieffer’s also provided a Dacor microwave drawer and a Bosch 500 Series washer and dryer for the upstairs laundry room. Along with the publicity from tours of the home, Kieffer’s ran a 3 week commercial campaign on NBC10 throughout the month of October. Stemming from the success the NBC10 Home, Kieffer’s has formed lasting partnerships with both Welcome Home Builders and Sterling Kitchens, of West Chester, PA, who provided the cabinetry throughout the home. |
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